Five years after the project's inception, in 2013, IBM researchers achieved a significant advancement towards the practical use of this technology when they created a platform for gathering and managing data on pharmaceutical distribution. The general manager of the programme, Lee Munyeon, claimed that pharmaceutical firms are interested in learning "how to put data about shipments at the service of my procurement teams." The business believes that this can lessen mistakes, whether they are in the appropriate or incorrect container. A system for streamlining product shipping routes through the seaports of China, Singapore, and Indonesia is at the core of IBM's operations.

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